I wrote this update over the weekend after reading the Jan 31st research report on Tesla put out by ARK Invest. It's linked below. TSLA closed last Friday at $650.57 (triggering repeat Buy in PRO Service). This morning it is trading above $700. If this ARK analysis is spot-on, as it appears to me, the price rise has just barely begun. Tesla’s Potential Trajectory During the Next 5 Years There is also a tier in the projections above $15,000 that takes into account a best case scenario over all segments of company growth that reaches as high as $22,000/share. The analysis and methodology is set out in detail at the link below: https://ark-invest.com/research/tesla-price-target Why does this matter? Because ARK has been right about Tesla from the beginning. No other investment house knows more about the macro factors affecting the company and its industry, or has been as meticulous its research as ARK. It has tied its own stature and reputation as a financial institution with its coverage of Tesla and its path to revenue growth, profitability, and the future of shareholder value. In every respect, ARK is doing all of the heavy lifting with its continuing coverage and analysis...and all we have to do as investors, traders and Tesla shareholders is to read it (and buy its shares/options). As the linked report sets out, within 5 years Tesla has a 75% probability of being worth between $7,000 and $15,000 per share. Paraphrasing from Ken Kesey, you can either be plugged in by owning shares, or pumping your own gas at the Circle K.* *Ken Kesey (roughly paraphrased) from The Electric Kool-Aid Acid Test (1968) by Tom Wolfe: "There are going to be times when we can't wait for somebody. Now, you're either on the bus or off the bus. If you're on the bus, and you get left behind, then you'll find it again. If you're off the bus in the first place — then it won't make a damn."